Vol. 7, Issue 1, Part C (2025)

The National Collegiate Athletic Association (NCAA) has historically maintained a strict amateurism policy, preventing student-athletes from profiting from their performance. However, recent changes, particularly concerning Name, Image, and Likeness (NIL) rights, have brought significant developments in collegiate athletics. The NCAA has enforced rules that categorize student-athletes as amateurs, barring them from receiving payments beyond necessary expenses. NIL deals offer opportunities for athletes to earn from sponsorships, enhancing their marketability and professional connections, particularly through social media. They empower all athletes, including women, who can leverage their platforms for business ventures. Despite potential benefits, there are complexities regarding differing state laws, potential conflicts with institutional sponsorships, and inequalities in earnings across divisions. Tax implications and eligibility for international athletes present additional challenges. The introduction of NIL rights has transformed college athletics, creating new opportunities for athletes but also raising regulatory concerns. As the landscape continues to evolve, ongoing discussions and research are necessary to address issues of equity, support for athletes, and the financial dynamics within college sports.