Vol. 7, Issue 1, Part E (2025)

The world is witnessing remarkable and rapid progress in the fields of economy, society, and technology, one of which is the marketing of sports facilities. The present study tackles the marketing of sports facilities in the Sports and Scouting Activities Department of the Directorate General of Education in Wasit Province in Iraq. The population of the present study consists of (177) individuals. The exploratory sample consists of (19) individuals, representing (10.73%) of the total sample. The basic sample consists of (158) individuals, representing (89.26%). The present study adopts a descriptive survey approach, employing a questionnaire as the data collection instrument. The results of the present study indicate that sports marketing allows for increased promotion of sports facilities to beneficiaries. The present study contributes to encouraging businessmen and investors by motivating them to invest in this sector.